The first month I switched over from call to typeform application (again same questions as the call, you just couldn’t book immediataely). I put it on my site and IG link in bio and was able to see there was 28 views and 2 starts ——

^ 1. Check — This check is two fold: Check Your Main Needle (Sales) Moving Metric.. and most importantly Check Yourself.

• Check Your Main Needle Moving Metric — whatever your current offering & sales setup has 1-2 main analytics that can actually tell you what your quiet or lurking audience needs to see from you before they buy. This # relates to a conscious action they are taking.

  • In this case study: it was Typeform ‘starts’ —- aka the action they took went beyond just viewing the page. But interested enough to start filling out the typeform (more info than Calendly or Acuity ever gave). AND Heatmap recordings to give context on what they were clicking on in my 1:1 services page to give clues on what I wasn’t positioning well enough in my content or copy to activate them enough.
  • For someone selling a course mainly on Instagram, focusing— it could a heatmap (your sales page) and IG tap back story analytics / saves. If you’re selling a mastermind, a product, or some other unique offer type — your set up is relatively the same:
  • NOT SO SECRET FORMULA:
    • A container that gives info on your offer they can take action from [A page or fill out form like typeform/call booking]
    • • A way you are selling or promoting that offer [email clicks, IG tap back, saves etc]
    • = Your current sales set up

  (yes it could be more complex, but if you’re a solopreneur or don’t have a marketing person on retainer, this is good enough. Feel free to let out an exhale of relief)

• Check Yourself

• This actually comes first. The headspace you come into looking at your ‘so close’ metric can affect the result of your next post, email, call, or sales action flopping. As humans we are meaning making machines, so if you’re in that panic phase where the numbers are slower or lower than you’d want them to be.

  • Your brain will begin to build a mild resentment to it not working as quickly as it used to. The more times you check it without checking yourself and coming from a space of curiosity instead of control, the greater that resentment gets. That resentment turns unconsciously to your audience or even your offer either feeling frustrated or disappointed because its not working. And you end up then taking actions from a state of desperation and scarcity instead of curiosity and neutrality.
  • In this case study: 2 people were SO close by even starting to fill out the application but didn’t complete it —- while I was shaking my fists in the air saying ‘WHY God WHYYYY’. After a good scream into pillow and grounding walk, I I came back and asked ‘no really, why?’ What is creating friction for them to stay on the fence? ‘ how CAN I make this work better for my people?’ As the way I had created it was to protect my energy instead of learning what htey need to feel welcomed and ready to complete. And got CURIOUS instead of a panicked mess. I remembered ‘2 Is better than 0’ - ‘And how can I use other tools in my toolbox to see what could help those two either complete or add 10 more starts this month?

1. Choose — Choose the next action or post you will create based off what the metrics are telling you & what your current capacity is.

Pretty self explanatory but when you know what you’re looking at and what it means — you can end up with endless things to test, tweak or create. BUT if you’re a human who has more than 1 hat you wear a day beyond business owner, you and I both know that you can’t get done everything. So knowing what to choose that will make the most impact in your upcoming launch or current promotion of your strategy is CRUCIAL.

• In this case study: So I did something a lil sneaky that turned out to be the best thing that could happen - I asked ‘what can I change or optimize that is within my control and won’t eat up my entire day? So I took 5 minutes and looked at the page recordings of real life leads who had viewed my 1:1 services page (my call/application was just for 1:1) and saw which sections they read the most and which parts of the page they didn’t touch.
• Noticing clicks over to my results page where all my clients & case studies are and BINGO! I knew that one of the immediate disconnects was they were worried the services promised transformation wouldn’t work for them or their business. And were trying to outsource certainty by looking at others in similar niches or offer types to feel this was legit.

1. Use - Use this info to draft your next email, post, pitch or sales action.

• In this case study: Armed with that knowledge, over the course of the next month I created 1-3 emails focused on spotlight case studies of clients chosen specifically to test one of those pieces. 1 email showing the variety of businesses worked and two showing different specific offer types.
• And BAM - the ‘starts’ increased along with higher email replies from qualified leads… and yes more calls booked. With an already high call conversion rate that means more 💰 and ability to help more people without falling in to the ‘panic’ trap by switching to another offer to promote too quickly.
• Showing I was on the right track and could take it one step further and see which one of those emails got the highest CLICKS and correlate with which day I sent a specific email to see now which topic to expand more in my content. And if I had the capacity, add a section of that onto my services page to make it easier for people to ‘get’.

If it didn’t work? Then I know exactly to rinse & repeat this 3 step process to check the numbers and see what they were telling me based now of this added info I now have with 3 extra emails.

Now that you’ve read this you’re probably thinking one of two things:

1. This is so cool and helpful but I’m not techy or numbers make my head hurt but I KNOW they are important.
2. I have been secretly searching for someone to help me figure out this process for my offer so my upcoming new years launch or Q1 promotion has the best chance of success.

• 👀Are either or both of these you? Click this open to confirm.

  This is what I designed the Silent ‘So Close’ Pulse for. There’s a good chance you are doing all the heavy lifting in marketing & selling your offer beyond maybe a good VA to create social graphics or schedule posts for you.

  But even after all the coaching and courses you’ve flipped through, none have helped show you a simple process that focused on making more sales without becoming a number wiz or google analytic god. (confession: I maybe look at my google analytics once every 6 months)

You see people are watching, interacting, interested but not really knowing what to do to help change it being INVESTED.

The Silent 'So Close' Pulse is the place for you to be.

To breathe a little easier, and welcome in some new customers who've been waiting to see the change hidden inside your quiet audience analytics.