When I say intangible, I'm speaking to the parts that if I were to ask you to pull a picture to explain it to a 5th grader, you'd draw a blank.
Intangible (in this context) usually relates to containers created LIVE like coaching calls, strategy sessions, coworking, healings, service, etc. Where for confidentiality reasons and since most are customizable it makes them harder to pin down and explain aka 'intangible'.
Your entire offer doesn't have to be intangible i.e. purely coaching or healing. Instead taking those parts that usually are not as easily articulated but you KNOW is where the most value & transformation comes from and helping your people resonate with it.
