A $120K Launch With A Sales Page That Finally Felt Like Her
“Working with Danielle was pure magic. She didn’t just redo a sales page. She saw the heart of my program and put it into words I didn’t know I needed.
Every time you sent something, I cried a little. I felt like someone was finally capturing my voice. I felt so confident sharing it, and it helped drive a $150,000 CAD | $120,000 launch. I still use the copy and graphics for emails and promos. Worth every penny and then some.”
Nina of She Knows SEO- Case Study
A look inside Nina’s Sales Page Rebuild:
(Service: Sales Disconnect Analysis + DFY Implementation)
THE CHALLENGE:
Nina Clapperton is one of those business owners who has lived enough lives both on and offline that she can do anything with enough spite (her words, not mine – Check out her episode on the podcast for that story)
She has launched dozens of offers, all at different price points with relatively great success from her connection with her engaged audience.
Her signature program, Profitable Part Time Blogger had expanded over the years. From a module based program to now including 1:1 elements and solving more problems most $5000 programs don’t even cover.
So she knew as she geared up for her 4th launch of PPTB it was time to for an upgrade to match all the internal grades she had done for her students in the program. With a price increase that now needed to better show the value faster.
She already knew she hated writing sales pages and tried working with a copywriter before who charged 1/2 the price of the Sales Page Rebuild but the result felt flat.
“I had worked with someone before who just expected me to know what made the program special. They didn’t look inside it. It was generic. It didn’t fit the vibe.”
No pushback, no collaboration, and definitely no “wow” factor. Just a quick regurgitation of her own words.
“I’d done a rebrand and had kind of a dummy sales page as a stopgap. But I kept getting the same questions, which told me the page wasn’t doing its job.”
So when she came to me, she was clear on three things:
- She needed someone who could actually capture her voice.
- She didn’t want to be left alone to figure out conversions.
- She was still dragging her feet because her last copy experience just didn’t feel good.
She had just rebranded her program, put up a temporary sales page, and knew a real launch was coming. With a lofty goal she didn’t even know if she could hit.
The stakes were high. The sales page needed to finally reflect the power of the offer… and stop attracting questions she thought she’d already answered.
Note: Image on right was her sales page before we worked together
Why She Chose This Service
Even before officially hiring me, she noticed I was uncovering parts of her offer that she hadn’t thought to highlight.
“You were already discovering the hidden gems in my program just in our initial convo. I felt so seen. Like you understood what made it special before I even explained it.”
And what tipped her over the edge?
“Honestly, I couldn’t put it off anymore. My launch was coming up, and your Instagram and YouTube content showed how much you really know conversion, not just how to write cute copy.”
THE PROCESS:
From the start, our conversations uncovered hidden strengths in her program she hadn’t even thought to highlight.
“Even just in our discovery call, you were pointing things out I hadn’t named. I felt so seen and understood. It was like you already knew the value better than I did.”
I started with a deep dive into her audience, offer, and previous marketing data which is the first step in my SAID© Method.
- Performing a course audit aka actually watching all the modules / workbooks to see what is being hidden in the lessons (A LOT).
- Reviewed over 200+ Heatmap Recording Sessions of her PPTB last launch to find out where people were re-reading and bouncing (surprisingly specific FAQ’s that you can hear about in the Case Study Video with Nina Below)
- Review her previous email launch data to see which angles/topics produced results
- Analyze her current testimonials and create a new case study style testimonial form for her to send which produced AMAZING transformations (see my walk through video at the bottom of this page
- Reviewed Facebook Group too see what was being asked about the most
- Reviewed her best performing Threads and content from the last few months to see which angles resonated. Or analogies that stuck
Example of Something I pulled from her course material in the initial findings:
- New Unique Selling Point of PPTB: She has a GPT on nearly everything (the assistant you don’t have to pay a hefty hourly price to do)
- Example copy: With the mistake-free instructions so that you can delegate where your brain calories are actually needed like (i.e. writing the content people love & find in search engines, accept your next sponsor, etc.)
This was just one of 3 new angles I found in the PPTB course content alone.
All three services use this method at different levels of depth and turnaround time.
Here’s what she said:
“I was able to send time on actually creating a module instead of doing this”
What It Was Like
This wasn’t a handoff-style copywriting service.
It was forensic-level buyer research, course auditing, and fairy-tale-level transformation rolled into one.
“Every time you sent something to review, I cried a little. Like, wow.I felt like someone was finally capturing my voice. I wanted to buy my own program.”
Nina collaborated too—selecting phrasing, shaping direction, and walking away with messaging assets she could use again and again.
This wasn’t just copy and design. It was a deep-dive into the soul of the offer with messaging that didn’t just sound like her, it sparked emotional reactions.
“It wasn’t just the final copy. You gave me so many messaging and marketing snippets that I now have a bank of emails and promo angles ready to go.”
Below are snapshots of the before & after
Scroll Through the Entire Before & After Page in this Google Drive Folder
Watch My Mini Before & After Change Audio Breakdown:
It highlights the strategic changes made to the headline, testimonials, and visuals to better reflect the target audience’s needs, build trust, and create certainty without making false promises.
The Results
$150K CAD / $120K USD launch
A Sales Page So Good, She Wanted to Buy Her Own Offer
She got closer to her lofty goal 40% more than she expected to get But more importantly, she felt confident sharing the offer.
“This sales page made me feel like I got an amazing new hairstyle. I feel more confident selling because I know the offer looks as good as it is.”
She also started getting fewer repetitive DMs and questions and the ones that do come in are much more qualified.
“People even said the page itself was helpful. No more generic sections stating modules. It actually explained what I do.”
“Now the questions I get are so much higher-level. It saves me so much time.”
TL:DR:
- Fewer repetitive questions—the page did the explaining
- Confidence boost in the program and how she sells it
- A bank of emails and promo content pulled from the copy
What She’d Tell You
“If you’re selling a course or service that really matters to you, and you want it to connect with your audience without losing your voice, hire Danielle.
She’ll help you find the words you didn’t know you needed and you’ll probably want to buy your own offer when she’s done.”
She left with The Sales Page That Finally Sounded Like her and Worked Like she’d always Hoped.
More than a sales page, this became her brand voice foundation.
Final Takeaway
This wasn’t just a sales page. It was a moment of realignment, clarity, and momentum. The page reflected the transformation she delivers and helped deliver one of her own. That’s the power of the Done-For-You Sales Page Rebuild: better trust, better conversions, better results..