Read more if you want to find out why.
Only 3 spots available each month! Rates increase by 2.8% in April, so book now to secure your session at today’s price.
Most people tweak their sales page based on gut feelings or generic best practices.
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“Maybe my CTA needs to be bigger?”
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“Should I add another testimonial?”
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“What if I change the color of my buttons?”
But needle-moving conversion optimization isn’t about random tweaks.
It’s about removing friction/hesitation so customers say ‘yes’ faster.
Inside the Sales Page Conversion Strategy Session, we don’t guess. We track real visitor behavior to find out:
✔ Where people drop off.
✔ What they hesitate on.
✔ Where they get confused.
✔ What they ignore completely.
Here’s how we do that:
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I analyze ~100 heat-map & visitor behavior page recordings of your sales page (so you’re not making changes based on a hunch).
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I audit your sales page structure, messaging, and CTA flow. Looking for drop off points, trust gaps, and buyer hesitation. (Think a Copy audit + CRO + Designer/UX all in one)
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I identify high-impact fixes that will actually move the needle, without a full redesign.
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We create a game plan tailored to YOUR sales page so you know exactly what to do next.
This Sales Page Conversion Strategy Session is for you if:
✅ Your sales page is live, but sales are… meh. You’re getting traffic, but not enough sales and you want to stop guessing why.
✅ You’re about to launch and don’t want to wing it. You’ve poured time, energy, and money into your offer so let’s make sure your sales page is optimized from the start.
✅ You’re running paid traffic, but your sales page isn’t pulling its weight. Every click costs money. If your sales page isn’t optimized, you’re lighting ad spend on fire.
✅ You’ve tweaked the page 17 times or tried adding more testimonials, but you’re still not sure what’s wrong.
✅ You just want someone to tell you exactly what to fix.
No vague feedback. No generic checklists. Just high-impact, data-backed recommendations from the copy to design and page structure that you can apply immediately.
What's Included When You Book:
This isn’t just a quick review, it’s a 2-in-1 deep dive where we uncover what’s holding back your sales and create a plan to fix it.
1. Pre-Session Sales Page Audit
(So We Hit the Ground Running)
Before our call, I analyze your sales page buyer behavior data looking for:
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Where your messaging might be losing sales since pages with clear and concise copy witness a 27% higher conversion rate (Stat Credit: Jeremy Mac)
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How your sales page structure is being received as pages with a well-defined visual hierarchy result in a 23% higher conversion rate.
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What visitor behavior is telling us so we see where people scroll, hesitate, and drop off.
2. Live Strategy Session
(Where We Find the Money-Making Fixes)
Once I’ve reviewed your sales page & data, we get on a live call to go over:
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The exact reasons customers are bouncing so you know what to fix first. (One client changed just their offer headline, and they got a new sale the same day.)
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Where trust gaps or friction points are stopping sales.
(Example: We moved a single CTA higher on the page for another client, and their checkout clicks jumped by 42%.)
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How to begin tweaking your sales page copy to convert more buyers without an full rewrite.
3. Post-Session Action Plan
(So You Can Implement with Confidence, Not Guesswork)
After our session, you’ll get:
- A Priority Fix List: so you know exactly what changes will move the needle fastest from copy to design.
- A Full Session Recording so you don’t have to take a million notes.
- 7 Days of Email Support because sometimes you have follow-up questions, and I’ve got your back.
Price: $900 or 2 Payments of $450
(contact me if you’d like to do 2 equal payments of $450)
This offer does NOT include implementation.
If you’re interested in a done-for-you version, check out my DFY Sales Page Optimization Service!
Why This Pays for Itself
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You’re already getting traffic, but if they’re not buying, you’re losing real money.
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Better conversions mean more revenue from the same audience so you don’t have to spend more on ads or work harder to bring in leads.
This isn’t a fluffy “review” or random conversion tips you could Google.
It’s a hyper-targeted, data-backed plan to make your sales page work for you—so you can stop wondering why people aren’t buying.
If ONE change from this session makes you just one extra sale per month (or 3 depending on your offer's price point), this more than pays for itself.
And for most clients?
It’s not just one extra sale... It’s better conversions, higher revenue, and a sales page that keeps working long after our call.
This is NOT for you if:
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You expect this to make you a multi-millionaire overnight...like releasing one song and expecting instant Grammy-winning fame.
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You need hands-on implementation (this is strategy-only).
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You’re in a financial emergency and need this to “work” ASAP to stay afloat.
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You are OK with using manipulation-based copy or treating your people as only #'s & transactions.
This session is for business owners who play the long game — those who know that refining their buyer journey is an investment that compounds over time while still delivering immediate wins.
(like the S&P 500 Stock that pays dividends upfront and grows over time)
LIVE Breakdown: Sales Page Buyer Behavior → Real-Life Fixes (and Conversions!)
I’ll show you real examples of how subtle buyer behavior insights can make or break a sale from a public sales page—and exactly what I’d change to fix it.
(Note: When you see the mouse circling an area, that’s me pointing out what’s holding people back from buying!)
🖥️ EXAMPLE 1: No One’s Viewing the Transformation Image (And Why That’s a Problem!)
🔍 What I Noticed:
- The before & after image showing the course transformation isn’t being clicked or zoomed into.
- The blue dot on the heat-map shows this is a carousel—but no one’s engaging with it.
Why This Matters:
- If they don’t even look at the transformation, they don’t feel the urgency to buy.
- If buyers don’t interact with key trust-building visuals, they don’t see the value.
and what I'd change...
🛠️ What I’d Change:
- Confirm the pattern by checking other visitor recordings to make sure this isn’t a one-time fluke.
- Make it stand out by shifting the image to a tall, vertical format like a Reel (people naturally stop for these).
- Rework the before & after layout, add icons + clearer labels to make the change instantly clear.
- Create curiosity-gap above it to increase engagement: Adding a hook like: "This is better than any testimonial—see a REAL client’s transformation 👀 →”
- Make it easier to engage: Instead of a carousel (which people might not realize they can swipe), test a static version with text overlays.
- Consider a text-only version for mobile to speed up page load time (every extra second of load time can decrease conversion rates by over 10%! 📉 Source: Google).
Potential Result:
Higher engagement with the transformation proof = more buyers seeing the value and feeling confident in purchasing (reducing buyer remorse).
🖥️ EXAMPLE 2: Visitors Stop at the Testimonials (But Don’t Convert?)
🔍 What I Noticed:
- Many visitors scroll to testimonials and then stop or leave.
- Heat-map shows long pauses on industry-specific testimonials (but no clicks).
Why This Matters:
- This signals uncertainty—they’re looking for proof that this works for their specific type of business but aren’t finding a clear enough connection.
- If buyers don’t see themselves in the testimonials, they hesitate.
🛠️ What I’d Change:
- Confirm the trend with other visitor recordings—are people consistently stopping here?
- Make the success stories more relatable: Instead of listing different industries, show the transformation visually with a graphic like: “See what happened when people like you optimized their sales page 👇”
Break down the wins by offer type:
• For course creators: “A single tweak to this CTA increased course enrollments by 23%.”
• For coaches: “This headline change led to a 40% boost in booking calls.”
• For e-commerce: “Reducing checkout friction added 5 figures in sales.”
3. Make it more interactive by adding a slider or tabs so visitors can filter testimonials based on their business type.
4. Use stronger CTA placement here so if they pause at testimonials, guide them toward booking: “Ready to see results like this? Book your session now.”
Potential Result:
Buyers immediately see how this applies to them, reducing hesitation and increasing conversions.
Why This Matters (And How I Can Do This for You)
This is just a glimpse of what we do in a Sales Page Conversion Strategy Session:
- Identify where buyers hesitate and why.
- Pinpoint exact friction points stopping sales.
- Create clear, data-backed fixes that boost conversions.
Because sometimes, all it takes is one small tweak to unlock more sales.
How to Get Started
3 Clicks And You're Done!
1️⃣ Secure Your Spot – Choose a time that works for you & pay the invoice.
2️⃣ Fill Out a Quick Questionnaire – Answer 7 simple questions about your sales page & offer so I can tailor the session to you.
3️⃣ (Optional) Install Hotjar – If you don’t have it or any heatmap tool yet, I’ll send you a 3 minute tutorial on how to set it up on your sales page in minutes, no tech skills needed! (seriously)
That’s it! I’ll handle the rest.
"Danielle went WAY more in depth than I've had any strategist do. And came up with next steps will really set us up for success with this next launch!"
FAQs – Because I Know You’re Wondering
What if I don’t have Hotjar or heatmap data?
Do you implement the changes for me?
How is this different from Done-for-You Sales Page Optimization?
I’ve already tweaked my sales page multiple times. Will this still help?
Is this session just for course creators or business coaches?
How soon will I see results?
After you book, here’s what happens next:
Still have questions? Contact me here.