The Marketing Permission Slip You Need to Hear During a Summer Slowdown
In this episode, I dive into into the concept of a "summer slowdown" and how it affects entrepreneurs both in sales and output. And how seasonal changes affect collective behavior and societal activities.
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The Rhetoric of Steady Growth
- Emphasizing the pressure for continuous monthly growth in business.
- Highlighting the need for a sustainable approach, considering back-end systems and lead flow.
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Permission to Embrace the Slowdown
- Encouraging entrepreneurs not to feel guilty about lower energy or sales during the summer.
- Understanding the importance of honoring personal and business cycles.
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Acknowledging Natural Rhythms
- Recognizing the impact of individual cycles, especially for women, on business productivity.
- Emphasizing the need to avoid conditioning oneself to an unsustainable way of doing business.
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Understanding Seasonal Flow
- Comparing different business cycles, such as the summer slowdown or holiday slowdown.
- Recognizing the cyclical nature of customer behavior and aligning with it.
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Learning from Beta Launches
- Discussing the significance of beta launches during summer slowdowns.
- Exploring the benefits of collecting data during this time and its implications for future launches.
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Being Mindful of Customer Mentality
- Understanding when customers come back "online" mentally after the summer slowdown.
- How to infuse emotional connection and human understanding into marketing materials.
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