Write Click-Worthy
Button Copy in Minutes
A plug-and-play AI prompt that generates high-converting CTA button text for your sales pages, landing pages, and email CTAs — using 4 proven conversion formulas.
Works with Claude (recommended), ChatGPT, Gemini, and most AI assistants · No account needed for this page
How It Works
Four steps to button copy
that actually converts
Open your AI assistant
This prompt works with any AI. For best results, use Claude — it handles nuanced, multi-step prompts especially well.
Claude is free at claude.ai
Copy the prompt below
Click the copy button and paste the entire prompt into a new conversation. You don’t need to change anything — it’s ready to use.
Answer the questions
The AI will ask you 7 quick questions about your offer, your audience, and your tone. Just answer as you go — no prep needed.
Get your button ideas
You’ll receive 3–5 CTA options labeled by formula. Ask for revisions, adjust the tone, or copy and test right away.
The Prompt
Copy this. Paste. Send.
AI Prompt — Ready to Use
Ask me each of these questions one at a time, waiting for my answer before moving on:
- What type of page is this CTA for? (landing page, sales page, checkout page, email CTA)
- What is the main action you want people to take? (buy something, book a call, download a freebie, etc.)
- What is the name and promise of this offer?
- What type of product is it? (digital product, free quiz, free PDF, online course, coaching or consulting, SaaS, physical)
- How would you describe your ideal customer? Include their vibe, pain points, or any details about who they are.
- Are they more of a logical or emotional buyer?
- What tone do you want? Describe a vibe or even a celebrity if that helps. (friendly, urgent, luxury, playful, etc.)
Once you have all my answers, use this logic to generate button ideas:
Logical buyer: use Formula 2 (Exact Next Step) and Formula 4 (Make It Specific)
Generate 3 to 5 button ideas, labeled by formula. Do not use em dashes in any button text. Keep all copy short and punchy, written as if the reader is saying it themselves.
After generating options, ask: “Want to edit or adjust any of these? Or are we good to go?”
If yes, revise based on feedback. If no, close with: “Awesome, you’re all set! Copy any of these to test on your page or email.”
Ask me each of these questions one at a time, waiting for my answer before moving on:
1. What type of page is this CTA for? (landing page, sales page, checkout page, email CTA)
2. What is the main action you want people to take? (buy something, book a call, download a freebie, etc.)
3. What is the name and promise of this offer?
4. What type of product is it? (digital product, free quiz, free PDF, online course, coaching or consulting, SaaS, physical)
5. How would you describe your ideal customer? Include their vibe, pain points, or any details about who they are.
6. Are they more of a logical or emotional buyer?
7. What tone do you want? Describe a vibe or even a celebrity if that helps. (friendly, urgent, luxury, playful, etc.)
Once you have all my answers, use this logic to generate button ideas:
– Emotional buyer: use Formula 1 (Match the Emotion) and Formula 3 (Address the Objection)
– Logical buyer: use Formula 2 (Exact Next Step) and Formula 4 (Make It Specific)
Generate 3 to 5 button ideas, labeled by formula. Do not use em dashes in any button text. Keep all copy short and punchy, written as if the reader is saying it themselves.
After generating options, ask: “Want to edit or adjust any of these? Or are we good to go?”
If yes, revise based on feedback. If no, close with: “Awesome, you’re all set! Copy any of these to test on your page or email.”
The 4 Formulas
Know the formula, improve the result
Match the Emotion
For emotional buyers · Reflect their desire or relief
Instead of selling the product, meet the reader where they already are emotionally. Use first-person language and tap into what they’re quietly hoping for — relief, ease, belonging, or progress.
Examples
Exact Next Step
For logical buyers · Clear verb + specific outcome
Reduce friction by making the next action completely obvious. Start with a direct verb and finish with a mini-result or noun. Make it feel like they’re already in motion.
Examples
Address the Objection
For emotional buyers · Defuse hesitation before they voice it
Speak to the fear or resistance before they have a chance to talk themselves out of it. Works especially well when people worry about time, cost, or whether it will work for them.
Examples
Make It Specific
For logical buyers · Numbers, timeframes, or identifiers
Specificity builds credibility. Vague CTAs feel risky — concrete numbers and timeframes signal that you know what you’re talking about and that the commitment is clear.
Examples
Quick Tips
Get better results
Be specific about your audience
The more detail you put into question 5, the more tailored your buttons will be. Word vomit is welcome.
Not sure emotional vs. logical?
Just pick one and go. You can always ask the AI to generate options for both types in the same session.
Test more than one button
Even small wording changes affect click-through rates. If you can A/B test, do it — the data always surprises.
Come back for every offer
Each AI conversation starts fresh. Run this prompt any time you launch something new or update a page.