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  Ethical Urgency Announcement Bar ⊛

Limited Spots, Price or Bonus that Expires [DATE]. OR 1 Life-changing Testimonial Sentence like:

 'This program changed my life, it's worth 10X the price, I HIGHLY recommend it.'

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SECS

Program Name 

Introduce your offer, membership, course or service with a tagline or hook.

Yes! I want [insert desire]

Optional High-Converting Design Tip: 

Include a catchy headline or question at the top of this section that includes a few words of who your ideal client is and the desire/problem this program solves. Think - if your tagline or promise of your program was made into a short headline in the New York Times. Important for FB/Social Ads since you need to peak a cold audience's interest within the first 10 seconds.

[Audience Head Nod Section]

High-Converting Tip: Focus on 3-5 bullet points max, either pointing out specific audience pain points related to what you're selling. Or desires that are so specific they could be a movie scene. That creates an unconscious head nod to show you understand them and build credibility. Bolding or italicizing the phrases that connect most to what they want to experience.

Example: 

Does this sound like you?

  • Your audience is quietly craving your offer but something(s) standing in the way of making it a no-brainer purchase.

  • Let out an internal exhale as your leads instantly grasp your offer, even before diving into the details. No more being only your paying client’s well-kept secret.

  • Watching your confidence soar as you effortlessly engage in posts and DM conversations with a fresh, compelling sales angle that revives past fence-sitters.

  • Taking pride and excitement in sharing your offer URL, knowing that its life-changing value is crystal clear to your leads.

 

Then tie these bulletpoints in to what your product can do (example: To sell more it starts here, with enhancing your offer's sales message and pitch to what ignites your leads deepest desires to buy with the Offer Improvement Session) 

Introducing [Product Name]

The [offer type i.e. 1:1, program, group] designed

for [specific ideal client situation].

So that you can step into [one of their specific desires] without [insert undesirable task or strategy i.e. working 80 hours]

High Converting Design Tip: Either include product image (if you already have a product mockup OR a testimonial).

It makes the offer feel tangible or more credible to your audience. 

One Time Payment

$997

  • Included 1 [State what it is and what it will do for them] (Valued at $ XX) 

For example: 1:1 60 Minute Session  [What it is] to gain clarity on the unique sales copy messaging to to curb hesitations and draw them to BUY. [What it will do for them](Valued at $597)

  •  Included 2 [State what it is and what it will do for them]
  • Included 3 [State what it is and what it will do for them]
  • Included 4 [State what it is and what it will do for them] (Valued at $ XX)  
OH YEA I'M IN FOR $997!

Payment Plan

$97 / mo

  • Included 1 [State what it is and what it will do for them] (Valued at $ XX) 
  • Included 2 [State what it is and what it will do for them] For example:

6 Action-Oriented Modules [What it is] designed for the scatter brained to ensure this is not another program left in your email box graveyard. [What it will do for them]

  • Included 3 [State what it is and what it will do for them]
  • Included 4 [State what it is and what it will do for them] (Valued at $ XX) 
OH YEA I'M IN FOR $997!

High-Converting Design Tip:

More than 5 bullet points can overload the brain (i.e. think car dealership and there's a reason they only give you 3-5 car options max)

Customers LOVE [Product Name]

"I would 100% recommend [product name], especially if you feel unsure how to communicate and how to attract sales."

- Client Name

[Module Breakdown or Who this is for section]

Is [product name] right for you? OR Here's what we will be covering inside [product name]

Module 1

Create a one off sentence that helps them see the topics you cover and how it relates to solving their problem or solution you mentioned in the tagline.

optional: include a couple bullet points of lesson names

Duplicate this section for the rest of the modules.

This is for you if..

  • Characteristic of ideal client (You have a growth mindset)
  • Characteristic of ideal client (i.e. You embrace challenges)
  • Characteristic of ideal client (i.e. Willing to do the work)

This is not for you if..

  • Characteristic of NOT ideal client (You aren't willing to do the work)
  • Characteristic of NOT ideal client (i.e. You look for shortcuts)
  • Characteristic of NOT ideal client (i.e. Not willing to do the work)

 

High-Converting Tip: Depending on your offer type and how warm your audience is will help you choose which one to do. Module Breakdowns are great for courses that have a lot of information. Is this right for you section is the gold standard for most offers, so when in doubt, do that.

I want to join [product name]!

ABOUT ME:

 

Focus this part on highlighting your story and connect to the reason why you created this program. 

Optional: Ending with a few customer or client number based  (8000+ customers sold funnels) or lifestyle wins or (have Fridays now off to spend with family) to seal in credibility and different form of social proof.

Recommend this not being more than three paragraphs. 

Frequently Asked Questions

High-Converting Design Tip: 

Make sure to make your first 2-3 questions focused on handling internal objections instead of logistics i.e. what is causing them to be on-the-fence rather than what time your call is at.