Ethical Urgency Announcement Bar ⊛
[OPTIONAL] Limited Spots, Price or Bonus that Expires [DATE]. OR 1-2 Sentence Testimonial.
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Program Name
Introduce your offer, membership, course or service with a tagline or hook.
Optional High-Converting Design Tip:
Include a catchy headline or question at the top of this section that includes a few words of who your ideal client is and the desire/problem this program solves. Think - if your tagline or promise of your program was made into a short headline in the New York Times. Important for FB/Social Ads since you need to peak a cold audience's interest within the first 10 seconds.
Yes! I want [insert desire]Objective: Audience Head Nod Section
High-Converting Tip: Focus on 3-5 bullet points max, either pointing out specific audience pain points related to what you're selling. Or desires that are so specific they could be a movie scene. That creates an unconscious head nod to show you understand them and build credibility. Bolding or italicizing the phrases that connect most to what they want to experience.
Example: Does this sound like you?
- Your audience is quietly craving your offer but something(s) standing in the way of making it a no-brainer purchase.
- Let out an internal exhale as your leads instantly grasp your offer, even before diving into the details. No more being only your paying client’s well-kept secret.
- Watching your confidence soar as you effortlessly engage in posts and DM conversations with a fresh, compelling sales angle that revives past fence-sitters.
- Taking pride and excitement in sharing your offer URL, knowing that its life-changing value is crystal clear to your leads.
Then tie these bulletpoints in to what your product can do (example: To sell more it starts here, with enhancing your offer's sales message and pitch to what ignites your leads deepest desires to buy with the 1 Section Sales Page Upgrade)
Introducing
[Product Name]
The [offer type i.e. 1:1, program, group] designed for [specific ideal client situation].
So that you can step into [one of their specific desires]
without [insert undesirable task or strategy i.e. working 80 hours]
Amazing Feature
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Amazing Feature
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Amazing Feature
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Let this the Last Time You Experience [Problem] with [Product Name]
High-Converting Design Tip:
More than 5 bullet points can overload the brain (i.e. think car dealership and there's a reason they only give you 3-5 car options max)
Take A Peak Inside
Here's what we will be covering inside [product name]
☑️ Interesting Topic or Module 1: Create a one off sentence that helps them see the topics you cover and how it relates to solving their problem or solution you mentioned in the tagline. optional: include a couple bullet points of lesson names
☑️ Interesting Topic or Module 2: Create a one off sentence that helps them see the topics you cover and how it relates to solving their problem or solution you mentioned in the tagline. optional: include a couple bullet points of lesson names
☑️ Interesting Topic or Module 3: Create a one off sentence that helps them see the topics you cover and how it relates to solving their problem or solution you mentioned in the tagline. optional: include a couple bullet points of lesson names
Is [product name] right for you?
This is for you if..
- Characteristic of ideal client (You have a growth mindset)
- Characteristic of ideal client (i.e. You embrace challenges)
- Characteristic of ideal client (i.e. Willing to do the work)
This is not for you if..
- Characteristic of NOT ideal client (You aren't willing to do the work)
- Characteristic of NOT ideal client (i.e. You look for shortcuts)
- Characteristic of NOT ideal client (i.e. Not willing to do the work)
High-Converting Tip: Depending on your offer type and how warm your audience is will help you choose which one to do. Module Breakdowns are great for courses that have a lot of information. Is this right for you section is the gold standard for most offers, so when in doubt, do that.
Final Reminder of What's Possible
This is the perfect time to either add in another testimonial or create a 'final reminder' section that reminds them what is on the other side of solving this problem or getting their desire.
i.e. (excerpt from 1 Section Sales Page Upgrade) This is your opportunity become a champion for what they need rather than waterboarding them with ‘PDF and 2 calls a month’ details.
Once you tap into what aspects your people need to buy while making the offer sales copy match up with whats missing in the market…let’s just say it’s lead conversion magic.
It's time to start this new era of easy filled sales by joining [Product Name].
ABOUT ME:
Focus this part on highlighting your story and connect to the reason why you created this program.
Optional: Ending with a few customer or client number based (8000+ customers sold funnels) or lifestyle wins or (have Fridays now off to spend with family) to seal in credibility and different form of social proof.
Recommend this not being more than three paragraphs.
Frequently Asked Questions
Objection Based Frequently Asked Question #1 (Example)
Objection Based FAQ #2 (Example)
Logistic Frequently Asked Question #1
Logistic Frequently Asked Question #2
High-Converting Design Tip:
Make sure to make your first 2-3 questions focused on handling internal objections instead of logistics i.e. what is causing them to be on-the-fence rather than what time your call is at.
Your Stress Free 30 Day
Money-Back Guarantee
At [Course Name], we are committed to providing you with the highest quality educational experience. We believe in the value and effectiveness of our course, and we are confident that it will meet your expectations. However, we understand that sometimes a course might not be the right fit for everyone.
That's why we offer a 30-Day Money-Back Guarantee.
If you have done the work and don't feel completely satisfied with the course within the first 30 days of your purchase, we will gladly refund your money. Just show proof of work and will get that refund started.