
This work has been able to...
This data is generated from multiple clients, results can vary depending on individual - there is no guarantee of specific results.
This work is not a fit for luxury goods/furniture or in-person service businesses (i.e. HVAC, carpenters, etc.)
Hey, I'm Danielle
The Sales Data Scientist Course Creators Keep On Speed Dial
a.k.a the person who figures out why your almost-buyers ghost at checkout

I'm the one digging through heatmaps at midnight. Reading hundreds of "why didn't you buy" responses to find the one objection everyone else missed. Watching session recordings frame-by-frame to see exactly where people hesitate.
After building a 6-figure ads & funnel agency, my drive for productivity led to burnout and a year-long health crisis. Chronic fatigue, brain fog that made thinking feel impossible. I tried everything—breathwork, FODMAP protocols, unconventional healing methods—to get my life back.
Now, 90% healed, I realized something: I didn't actually like running ads. I loved the detective work. Finding what was hidden and turning it into specific, actionable fixes, not another PDF that sits in your downloads folder forever.
When I'm not analyzing conversion data?
On a day trip checking off another of California's redwood state parks watching the newest time-travel movie.
If We Work Together, You Should Know…
Here's Who I Work With
Course creators, coaches, and membership-based businesses who've built something that genuinely helps people, not just extracts money from them.
You care about your students' transformations, not just your conversion rates. You want better sales without feeling gross about how you got them.
If that's you, and you're tired of guessing why your proven offer isn't converting like it should, I'll tell you exactly what your data is trying to say.