Sales Data Scientist for Launch & Funnel Optimization

Helping Almost-Buyers

Become Actual Customers — Faster.

_{^{For Courses, Coaches & Online Experts}}

I decode what your non-buyers are telling you so you know exactly what's blocking the sale & how to fix it.

^{Backed by behavior data.}^{Easier sales starts with better understanding.}

Show Me How

Sales Data Scientist for Launch & Funnel Optimization

For Courses, Coaches & Online Experts

Helping Almost-Buyers Become

Actual Customers — Faster.

I decode what your non-buyers are telling you so you know exactly what's blocking the sale & how to fix it.

Show Me How

^{Built with sales behavior data.}

^{Easier sales starts with better understanding.}

You've Done Everything "Right"

✓ Created an offer that customers rave about

✓ Written (or hired) professional copy

✓ Invested in quality pages and design

But now you're driving more traffic—through ads, partnerships, or organic—and watching qualified people land on your page, read most of it, and then... just leave.

So why aren't more people buying?

You already have the data.

Dozens of testimonials, "why didn't you buy" survey responses, email engagement metrics, maybe even heatmaps.

But HAVING the data and knowing HOW to use it to increase sales are two completely different things.

Imagine your pages and emails seamlessly guiding leads with customer data-driven messaging and design that makes buying feel like the next obvious step, not a decision they have to overthink.

✒︎ Instead of hesitating, they're genuinely thankful for the journey you created.

Most only look at surface metrics like open rates, click rates, conversion percentages.

Those numbers tell you what happened, but not why it happened or how to fix it.

You've Done Everything "Right"

✓ Created an offer that customers rave about

✓ Written (or hired) professional copy

✓ Invested in quality pages and design

But now you're driving more traffic—through ads, partnerships, or organic—and watching qualified people land on your page, read most of it, and then... just leave.

So why aren't more people buying?

You already have the data.

Dozens of testimonials, "why didn't you buy" survey responses, email engagement metrics, maybe even heatmaps.

But HAVING the data and knowing HOW to use it to increase sales are two completely different things

Most only look at surface metrics like open rates, click rates, conversion percentages.

Those numbers tell you what

happened,

but not why it happened or how to fix it.

You deserve better than gimmicks. And so do your leads.

Imagine your pages and emails guiding leads with data-driven messaging and design—making buying feel like the next obvious step... not a decision they have to overthink.

Enter: Sales Page & Funnel Conversion Rate Optimization

You deserve better than gimmicks. And so do your leads.

Imagine your pages and emails guiding leads with data-driven messaging and design making buying feel like the next obvious step... not a decision they have to overthink.

Enter: Sales Page & Funnel Conversion Rate Optimization

Vintage-style restaurant guest check slip with the handwritten message: “THEY’RE LOOKING, MAKE SURE THEY FIND WHAT THEY NEED.” The paper is slightly stained and crumpled, with order lines and the number 051197 printed in red.

Think of it like your car's check engine light:

The dashboard tells you there's a problem.

But you need the diagnostic tool to reveal the exact issue and how to fix it.

That's what I do with your sales data.

Combining ethical buyer behavior data and cold audience strategy to create messaging & scale funnels that increase conversions of both organic and paid ad leads and sales.

Messaging that moves people like poetry while staying true to the brand, even as the world changes around it.

To cement your company as an industry leader while attracting in brand new buyers as you shorten the purchase timeline.

I analyze what your almost-buyers actually do:

⊛ Where they spend time on your pages (and where they bail)

⊛ What objections show up in their "why didn't you buy" responses

⊛ Which parts of the copy resonate vs. fall flat

Then I decode what that behavior means and give you specific line-by-line fixes.

Helped clients add $400K+ to launches and evergreen funnels by finding what the data they already had was trying to tell them.

Learn more about working with Danielle

Think of it like your car's check engine light:

The dashboard tells you there's a problem.

But you need the diagnostic tool to reveal the exact issue and how to fix it.

That's what I do with your sales data.

I analyze what your almost-buyers actually do:

⊛ Where they spend time on your pages (and where they bail)

⊛ What objections show up in their "why didn't you buy" responses

⊛ Which parts of the copy resonate vs. fall flat

Then I decode what that behavior means and give you specific line-by-line fixes.

Helped clients add $400K+ to launches and evergreen funnels by finding what the data they already had was trying to tell them.

Learn more about working with Danielle

Combining ethical buyer behavior data and cold audience strategy to create messaging & scale funnels that increase conversions of both organic and paid ad leads and sales.

Messaging that moves people like poetry while staying true to the brand, even as the world changes around it.

To cement your company as an industry leader while attracting in brand new buyers as you shorten the purchase timeline.

^{This work is not a fit for luxury goods/furniture or in-person service businesses (i.e. HVAC, carpenters, etc.)}

Your Path to Higher Conversions

Not sure what’s holding back your sales?

Pick the option that best fits your stage:

Ready for a revamp? → Sales Page Rebuild
Need a diagnosis first? → Sales Page Audit
Want funnel help? → Funnel Services

sales funnels & messaging for personal development brands: coach, course creator, e-commerce, kajabi expert

Sales Page Audit

Your sales page is “fine”… but isn’t converting like it's meant to?

This strategic audit reveals what’s blocking the sale using real buyer behavior. You’ll walk away with a section-by-section Fix Map to help more visitors say yes.

Get My Fix Map →

[MOST POPULAR]

Done-For-You Sales Page Rebuild

Your offer’s strong, now your sales page will be, too.

Best for relaunches, evergreen upgrades, and tired funnels that need more than a 'refresh.'

This is a complete message, design, and conversion glow-up.

Upgrade My Page →

Done-For-You Funnel Services

Whether you need to build from scratch or fix what’s live:

I design and optimize funnels that actually convert without surface-level templates or wasted ad spend.

Explore Funnel Services →

Learn More About Working with Danielle

This work has been able to...

Four infographic blocks with icons and text on a black background. The first block shows an upward arrow with “Increase Prices Due to Demand.” The second has another upward arrow and says “Increase # of Lifers Customer Retention.” The third block has a downward arrow with “Lower Total Acquisition Costs.” The fourth block reads “$2K–$20K+ $$$ SAVED* *Estimated savings with effective ad campaigns.”

^{This data is generated from multiple clients, r}^{esults can vary depending on individual - there is no guarantee of specific results.}

^{This work is not a fit for luxury goods/furniture or in-person service businesses (i.e. HVAC, carpenters, etc.)}

💼Client Case Study

‘Maybe Next Year’ Responses

I'll show you the exact process on how we shifted this common response in the free interactive client case study. Included is before / after sales pages, internal symptoms it was time for updated messaging and actionable prompts.

INTERACTIVE CLIENT CASE STUDY

Hey, I'm Danielle

The Sales Data Scientist Course Creators Keep On Speed Dial

a.k.a the person who figures out why your almost-buyers ghost at checkout

A vertical collage of three photos: the top shows two smiling women posing together in a studio, one in a denim jacket and yellow scarf, the other in a blue sleeveless top; the middle photo features a child blowing bubbles while sitting on a woman’s lap at an outdoor table with various bubble bottles; the bottom image shows a woman giving a presentation in front of a screen titled “5 Steps to Converting Viewers.”

I'm the one digging through heatmaps at midnight. Reading hundreds of "why didn't you buy" responses to find the one objection everyone else missed. Watching session recordings frame-by-frame to see exactly where people hesitate.

After building a 6-figure ads & funnel agency, my drive for productivity led to burnout and a year-long health crisis. Chronic fatigue, brain fog that made thinking feel impossible. I tried everything—breathwork, FODMAP protocols, unconventional healing methods—to get my life back.

Now, 90% healed, I realized something: I didn't actually like running ads. I loved the detective work. Finding what was hidden and turning it into specific, actionable fixes, not another PDF that sits in your downloads folder forever.

When I'm not analyzing conversion data?

On a day trip checking off another of California's redwood state parks watching the newest time-travel movie.

Learn More About Danielle Here

If We Work Together, You Should Know…

sales funnels & messaging for personal development brands: coach, course creator, e-commerce, kajabi expert, kajabi sales page template

A bio can only say so much... 2 Truths 1 Lie

1. I write poems in my off time with over 120 and counting

2. I was 5 classes away from getting my black belt in Muay Thai Kickboxing

3. I am under 5' tall

This is the lie (click here to find out)

Here's Who I Work With

Course creators, coaches, and membership-based businesses who've built something that genuinely helps people, not just extracts money from them.

You care about your students' transformations, not just your conversion rates. You want better sales without feeling gross about how you got them.

If that's you, and you're tired of guessing why your proven offer isn't converting like it should, I'll tell you exactly what your data is trying to say.

Work With Danielle

"Danielle really understood who my audience was deeply - which actually took me by SURPRISE at how deep into the customer you helped me understand better than I did. SHE PUT THINGS INTO WORDS I’VE BEEN THINKING ABOUT SAYING FOR 4 YEARS and even pieces I wasn’t even aware of."

^{- Erika V. | Founder of Youtube Bootcamp}

"I sold more courses than I had since first launching it! It is hard to put a price on the 100+ hours Danielle saved me!

This was absolutely worth the investment and I would recommend Danielle to anyone looking to scale their online presence."

^{- Pryor R. | Orton Gillingham Mama}

"If you are feeling unclear on your messaging or are struggling with attracting the right students to your offer.

This work will help you get laser focused on who you're targeting and more importantly, what makes them take action and BUY!"

^{- Ellen Y. | Cubicle to CEO}

READ PAST CLIENTS WORDS & RESULTS →

'They Almost Bought' Identifier [FREE QUIZ]

Find out what's ACTUALLY stopping your 'almost customers' in under 90 seconds.

Built from 50+ funnel audits and 1,000+ buyer feedback responses identifies which of the 5 sales behavior patterns is most likely affecting your conversions, so you know what to investigate next.

Get access by adding your email below to be redirected to quiz page!

'They Almost Bought' Identifier

[FREE QUIZ]

Find out what's ACTUALLY

stopping your 'almost customers' in under 90 seconds.

Built from 50+ funnel audits and 1,000+ buyer feedback responses identifies which of the 5 sales behavior patterns is most likely affecting your conversions, so you know what to investigate next.

Get access by adding your email below to be redirected to quiz page!

Listen in on this week's episode...

[Fall 2024] Per My Last Promo Podcast

Each episode guides you through the different paths walked and lessons learned by fellow leaders, how they got through it, and tips that got them there.

Sprinkled in with a the cutting edge marketing strategy and a whole lot of heart.

Click your preferred Podcast Listening Platform below to listen to the latest value-packed episode.

Learn more about the podcast here.

LISTEN NOW